Opportunities for attracting tourists from Europe
We provide an extensive portfolio on attracting European tourists to support SMEs from developing countries who would like to enter the European market. We support CBI by making market information (market intelligence, trends and statistics) of outbound tourism from Europe available and translate the market information into concrete ideas for tourism products.
Research methods
- Market research
- Trends analysis
- Competitive analysis
Tourism segments
Our research on specific tourism segments provides key insights into opportunities on the European market for a specific product, product group, or niche product. Together with Marktonderzoekbureau Molgo, we upgraded our market intelligence on:
- adventure tourism
- community-based tourism
- cruise tourism
- nature and ecotourism
- SAVE tourism (scientific, academic, voluntary and educational tourism)
- sun and beach tourism
Traveller groups
In addition to popular tourism segments, we analysed key traveller groups:
- Free Independent Travellers (FITs)
- diaspora tourism
- LGBTQ tourism
- generation Y tourism
- multigenerational tourism
How-to
To support tourism suppliers in dealing with common issues in the industry, we wrote a guide with concrete tips on:
